FamilyWise - white label solution

What is FamilyWise?

FamilyWise is one of Creativity Software’s mobile location white label solutions. It gives service providers the ability to offer a child locator solution to their customers.

FamilyWise leverages the power of mobile network infrastructure by using a Location Based Service (LBS) platform to deliver the location of the child’s mobile phone. This maximises the potential of the service adoption as there is no need for GPS-enabled phones or other specialised device to be carried by the child (although the system also supports GPS phones to be tracked, if required).

While the system was originally designed for parents to locate their children, families can use it to locate other family members, or even by friends to locate each other.

Who uses FamilyWise?

FamilyWise is aimed at service providers (e.g. incumbent telcos, mobile operators, MVNO’s, ISP’s and directory service providers, among others) serving a large number of consumers / residential customers who are looking to bring new (revenue-generating) value-add services to their customer base.

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View FamilyWise deployed

Benefits of FamilyWise

1.Increase ARPU and customer retention

2. Gives you access to a highly unexploited and attractive market

3. The service delivery does not involve any equipment (except the mobile phone carried by the child) making it simple and affordable

4. Strengthening of the service provider’s brand

5. Service is simple to sell (for service providers) & simple to use (for end-users)

Functionality of FamilyWise

FamilyWise incorporates all the necessary components to deploy a mobile locator service. The components of the FamilyWise white label solution include:

Communication centre 
It allows the user to send SMS or MMS messages to the mobile phone being located. If more than one mobile phone is being located at a time, the system allows for multiple messages to be sent simultaneously, making it ideal to be used by groups of friends (for services such as Buddy Finder) and not just by families.

Mobile positioning (location look up)
With the touch of a button, parents can see on a map where their children are (or spouses can locate each other). The system provides the ability to get the location of a person via a mobile phone. This is done by sending a short code sms to the system, which in turn sends a sms back with the address where the person is located. Alternatively, the system can be configured to allow MMS messages to be sent with the map of the location of the person being located.

Billing
The FamilyWise delivery platform provides a billing mechanism that simplifies the service offering while decreasing the time-to-market for the service implementation. The billing system allows for users to top-up their account using their credit card and it allows an automatic top-up.

Admin
The online administration section of the service provides end users with an array of functions such as Add / Activate / Remove mobile to locate, Account history and other ways for the user to have full control of the account. The system also allows the parents to check and control who can locate their children and who can locate them (family members or friends).

How the service works

Parents sends a request to locate their child, either by computer or by phone (sms)

Mobile phone of the child is located

Child’s location is displayed on the computer (map) or on the phone (map or text)

Ensuring child safety

The service requires the permission of the person you wish to locate – which is done by sending and receiving a PIN to their handset. Once that permission is obtained, unlimited location searches can be made. The person is sent occasional SMS reminders for their peace of mind and is instructed how to terminate the service at any time. If the permission is not received, the service is not provided.
The service does not provide pinpoint accuracy, it restricts accuracy of locations to 150 metres. This level of accuracy provides sufficient information to parents who know where their children should be, and is therefore of value to them.