Get to Market Fast with Location Based Services

Location Based VAS

Mobile Network Operators have to continually innovate in order to keep their customers happy and stay ahead of the competition.

LBS Applications offer MNOs a great opportunity to differentiate and add value to their service portfolio, helping to:

  • Increase market share
  • Retain existing customers
  • Increase Average Revenue Per User (ARPU)

Creativity Software offer a comprehensive range of LBS Applications that provide MNOs with a simple, cost effective way to deploy LBS into the network.

Creativity Software's VAS Platform is the power behind Location Based Services

The LBS Opportunity for Mobile Network Operators...

The Location Based Service opportunity for Mobile Network Operators

Location Based Services (LBS) applications are experiencing exponential growth.

With this surge in demand from both consumers and business users, LBS applications offer a unique opportunity for MNOs to deliver innovative, revenue-generating services.

Creativity Software, specialists in LBS applications, understand the LBS market and the requirements of different users.

Consumer needs:

  • To know where their family members or friends are
  • To have access to travel information from their mobile
  • Social interaction

Enterprise needs:

  • To be able to track the movement of their vehicles and other assets, and manage them effectively
  • To know where their field staff or lone workers are
  • To manage field staff or lone workers more effectively
  • Abiltiy to provide assistance to field staff or lone workers – especially when they work in remote, hazardous environments

Mobile Network Operator needs:

  • An LBS applications platform that can support any/ all user interfaces that might be required (SMS, MMS, WAP, Web, USSD, Mobile App)
  • A solution that can incorporate any maps and local content
  • User interfaces that can be tailored to meet customers' language requirements
  • A platform that can be easily white-labelled

In response to these requirements, Creativity Software has developed a suite of LBS applications, answering these needs with innovative market ready solutions.

A suite of robust, easily deployed LBS Application Platforms...

A suite of robust, easily deployed LBS Application Platforms

Creativity Software have developed a robust, flexible LBS application platform. Built on a number of functional modules, our LBS application platform can cater to a wide range of end-user needs, for both consumers and enterprises.

FamilyWise– Give your subcribers peace of mind. Ideal for a mass market/ consumer service, FamilyWise is a Family Finder application that can be supplied as an wholly SMS-based solution

TransportWise – Enables companies to track their fleet vehicles and manage them more effectively. This flexible software platform can work with Cell-ID to track the location of the driver’s mobile phones or with GPS, enabling you to offer two levels of service to fit the business need.

AdvertWise – A unique location-based mobile advertising solution that allows mobile operators to offer a hosted marketing service. AdvertWise enables incredibly targeted mobile marketing campaigns to be delivered to consumers based on their current location.

TravelWise – The gold standard in Mobile Travel Guide applications. TravelWise provides mobile consumers with points of interest (POI) content and street level maps to help them get the most out of hundreds of cities across the world.

WorkforceWise – Lone worker protection and field staff management are pressing business requirements. This application enables enterprises to know where their field staff or lone workers are minute by minute.

BuddyWise – Taking social networking to the next level. One of the main questions mobile phone users ask is: “Where are you now?” This application allows them to share their location with friends and to get alerts when friends are nearby.

EmergencyWise – Is a personal and enterprise alert service that provides a simple, cost effective means to distribute emergency alert information to selected recipients.

ZoneWise –  Is a flexible charging solution that allows MNOs to offer zone billing services to their customers - including home zone billing.

NaviWise - Is a new application that delivers turn-by-turn map information straight to the handset.
 
our-customers