Creativity Software

Today Creativity Software announced the launch of ZoneWise, a location-based billing solution for mobile operators (MNOs).  The solution enables MNOs to offer their subscribers preferential billing rates when using their mobile phone within defined zones.

Creativity Software’s new solution removes the need for fixed-lines giving mobile operators the opportunity to enter the home and office space with an attractive alternative.  Using ZoneWise, mobile operators can offer competitive rates to users making their mobile phone their primary communication tool, creating “virtual fixed lines”.   As well as preferential rates, users also benefit from the flexibility, convenience and mobility that fixed-lines cannot offer.   Importantly for MNOs, the ZoneWise solution helps facilitate the trend towards fixed-mobile substitution (FMS), demonstrating the versatile functionality mobile operators can offer.  The solution will also appeal to MNOs who have invested in Femtocell technology, as ZoneWise is complimentary to it and is an excellent example of where this technology improves service for users.  

Download the press release in full.