Rough Guides Mobile see increased usage due to Eurotariff

London, UK – 30 August, 2007 – With the summer holiday approaching the end, Creativity Software has reported increased usage of its Rough Guides Mobile application. This comes at the same time as the new European Roaming Regulation comes into force, reducing mobile roaming charges by up to 70% in some cases.

Rough Guides Mobile, developed by Creativity Software Ltd., is a mobile travel application which provides destination data through a navigable map interface allowing consumers to access useful information on more than 200 cities in 33 European countries.

The new European Roaming Regulation, which was to be implemented by 30 July 2007, has forced mobile operators across Europe to offer customers the new "Eurotariff", i.e. tariffs no higher than €0.49 per minute for calls made abroad and no higher than €0.24 for calls received abroad, excluding VAT.

Since the European cap on mobile roaming charges was introduced at the end of July, Rough Guides Mobile has seen a considerable increase in its usage across Europe.

Saul Olivares, Marketing Manager of Creativity Software commented, “This legislation has given consumers more confidence to use their mobiles whilst on holiday, this is a key contributor to the increased usage of Rough Guides Mobile over the last weeks. This new legislation can only be a positive step for consumers and the mobile industry alike”.

The Rough Guides Mobile application is being pre-loaded onto new Motorola handsets launched through retail in Europe and it is also sold by Samsung through its Fun Club portal in the UK.

To find our more about the Rough Guides Mobile application visit:
www.roughguidesmobile.com

About Creativity Software
Creativity Software is a UK based technology business, specialising in mobility solutions. Its applications operate across mobile and internet, employing location based services and map based interfaces. They work with brand owners, operators and enterprises to deliver leading edge mobile and broadband solutions that open up new revenue streams. For more information please visit www.creativitysoftware.net

About Rough Guides
Rough Guides is a leading publisher of travel information for independent travellers. Founded by Mark Ellingham and Martin Dunford in 1982 it now has offices in London, New York and Delhi. Rough Guides publish 300 travel titles and over 60 books on reference subjects from music to computing. For more information please visit www.roughguidesmobile.com

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