Rough Guides Mobile now preloaded on all Motorola phones sold through retail in Europe

London, UK – 11 April, 2007 – Creativity Software Ltd, Rough Guides, Motorola and ViaMichelin have jointly announced the launch of Rough Guides Mobile, a groundbreaking mobile application allowing travellers to find information about points of interest in hundreds of cities across Europe. This innovative application draws on expertly researched, trusted and rated content of the Rough Guides series built up over 25 years by, and for, independent travellers.

The Rough Guides Mobile application has been developed by Creativity Software Ltd for Rough Guides and for Motorola, who have started supplying this application on all the handsets they sell through retail in Europe.

Rough Guides Mobile provides destination data through a navigable map interface - a drill down service that takes users from a continent overview to street level detail. The application provides information on over 200 cities in 33 European countries, including maps for every single point of interest (POI), over 15,000 across Europe, and allows “on the fly” change of language from English, German, Italian, Spanish and French.

ViaMichelin, a major player in Europe for mobility and travel solutions, have provided the maps for the Rough Guides Mobile application.

Richard Lee, CEO of Creativity Software Ltd commented “We are delighted to be able to assist Motorola who are constantly searching for innovative ways to further differentiate themselves in such a competitive mobile handset marketplace. At the same time, to be able to help Rough Guides to keep their brand moving”.

Simon Thompson, European Marketing Director at Motorola said: “Rough Guides Mobile is a perfect example of how we can bring enhanced value to our customers, both mobile operators and consumers”. Liz Statham, Marketing and PR Director of Rough Guides, added: “for many years we have been providing millions of people with travel content they really trust. The launch of Rough Guides Mobile is a great way to complement our printed travel guides offering.”

ViaMichelin, Sales Manager, Business Services UK, Homi Behjat, noted: “Our innovative range of business mapping solutions enable companies such as Creativity Software to develop mobile applications that consumers really value. We are delighted to have played such a key role in this exciting application”

To find our more about the Rough Guides Mobile application visit:
www.roughguidesmobile.com

About Creativity Software
Creativity Software is a UK based technology business, specialising in mobility solutions. Its applications operate across mobile and internet, employing location based services and map based interfaces. They work with brand owners, operators and enterprises to deliver leading edge mobile and broadband solutions that open up new revenue streams. For more information please visit http://www.creativitysoftware.net

About Rough Guides
Rough Guides is a leading publisher of travel information for independent travellers. Founded by Mark Ellingham and Martin Dunford in 1982 it now has offices in London, New York and Delhi. Rough Guides publish 300 travel titles and over 60 books on reference subjects from music to computing. For more information please visit http://www.roughguides.com

About Motorola
Motorola is a market leader renowned for innovation and leadership in wireless and broadband communications. For more information please visit http://www.motorola.com

About ViaMichelin
A wholly owned subsidiary of the Michelin Group, ViaMichelin designs, develops and markets digital mobility assistance products and services for road users in Europe. Drawing upon Michelin’s hundred years of experience in the travel world, this activity, launched in 2001, is intended for the general public and for businesses. It proposes a complete service offering (maps, route plans, hotels, restaurants, traffic and tourist information, etc.), accessible on a variety of media: Minitel, the Internet (www.ViaMichelin.com), mobile phones, Personal Digital Assistants (PDAs), navigation systems, etc.

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