Rough Guides Mobile now available on Samsung Fun Club

London, UK – 24 July, 2007 – Creativity Software Ltd., Rough Guides and Samsung Mobile have jointly announced the availability of Rough Guides Mobile on Samsung’s Fun Club portal in the UK. This mobile application, which has been developed by Creativity Software Ltd., provides destination data through a navigable map interface - a drill down service that takes users from a continent overview to street level detail.

The Rough Guides Mobile application provides information on more than 200 cities in 33 European countries, including maps for every single point of interest (POI) - over 15,000 across Europe. POI’s include sights, restaurants, bars and nightclubs, campsites and hotels, among others. The application also allows “on the fly” change of language from and to English, German, Italian, Spanish and French.

Samsung Fun Club is a website where Samsung mobile owners can send e-cards, e-messages, upload photographs and download cool stuff like ring tones, wallpapers and Java games on to their mobiles. Apart from downloads, the Samsung Fun Club is also an information hub for all Samsung Mobile phone related queries, handset information and mobile accessories.

Richard Lee, CEO of Creativity Software Ltd. commented “We are delighted to work with Samsung Mobile to bring Rough Guides Mobile to its Fun Club customers. A consistent feedback we have been getting from consumers is that they really trust the content Rough Guides Mobile provides. It’s all about the quality and reliability of the content you deliver to consumers. We have also found that while the application was originally designed for travellers, people are also using it to find new places in their home cities.”

Martin Kolek, Head of Premium Content at Samsung said: “Samsung Mobile is keen to promote applications that offer practical mobile solutions for everyday situations and Rough Guides Mobile is exactly the type of application we are looking to bring to our customers.”. Liz Statham, Marketing and PR Director of Rough Guides, added: “Rough Guides Mobile is proving to be a great complement to our printed travel guides. We are delighted that our content is being accessed via millions of mobile phones across Europe.”

To find out more about the Rough Guides Mobile application visit www.roughguidesmobile.com
To find more information about Samsung’s Fun Club visit www.samsungmobile.com

About Creativity Software
Creativity Software is a UK based technology business, specialising in mobility solutions. Its applications operate across mobile devices and internet, maps as part of the user interface, and GPS or cell-id data as an automatic means of identifying location. They work with brand owners, operators and enterprises to deliver leading edge mobile and broadband solutions that open up new revenue streams. For more information please visit http://www.creativitysoftware.net

About Rough Guides
Rough Guides is a leading publisher of travel information for independent travellers. Founded by Mark Ellingham and Martin Dunford in 1982 it now has offices in London, New York and Delhi. Rough Guides publish 300 travel titles and over 60 books on reference subjects from music to computing. For more information please visit www.roughguides.com

About Samsung
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com/uk

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