Creativity Software

Location Based Advertising – Intelligent Product Placement with AdvertWise

Using the AdvertWise platform MNOs can create real business opportunities for their enterprise clients by giving them the power to directly target mobile subscribers with location based advertising.

AdvertWise is a feature-rich location based advertising solution that enables enterprise customers to take full advantage of location based technology.

With AdvertWise, clients can run highly targeted mobile marketing campaigns in a pre-defined geographical area based on demographic and behavioural data, providing maximum impact with minimal spend.

Location Based Advertising – The opportunity for MNOs

Providing a fully hosted location-based advertising service allows MNOs to open up new revenue streams and partnership opportunities with their enterprise clients. Creativity Software’s AdvertWise platform allows MNOs to get to market quickly with a flexible, cutting-edge solution that addresses the whole market.

• Direct push marketing facilities
• Mobile interactivity facilities
• Shortcodes

AdvertWise is a location based advertising platform that allows MNOs to add real value to their corporate service portfolio.

AdvertWise - How it works

AdvertWise integrates easily with many different systems, whether CRM or analytical systems (Siebel, SAS, Clarify), transactional logs (Content Systems, IVR, WAP, Web), billing logs (IN Systems, Payments systems), opt-out channels (Call Centre, IVR, Web, SMS) or any other systems (log files or exports in CSV format).

We use passive monitoring signalling probes to get the exact location of mobile data from the network. Using monitoring probes enlarges the total available market, as any standard mobile phone can be targeted to receive SMS messages.

Alternatively, we can also bring you zone detection technology. This option requires the installation of an applet on the SIM card of the devices to be targeted. Although this decreases the total available market, it can be more cost-effective and focused than a broader approach.

AdvertWise. A highly-effective way to offer a cutting-edge marketing service to your enterprise customers. Get in touch today to discover how it can work for you.

Features:

• Direct push marketing facilities (upload db, target, test messages, broadcast, track responses, repeat)
• Mobile interactivity facilities (capture and organise responses by shortcode, editorial control on responses, colour-coded star system for real-time category management, exports for TV / Web tie-ins)
• Direct response marketing facilities (set up inbound application, configure response information lists to subscribe to, schedule time for application to go live, send immediate messages back to subscribers)
• Mobile customer service facilities (API to build mobility into your customer service processes, send real-time alerts, reminders and confirmations to customers, receive feedback and act on responses in your business processes, personalise responses, and capture customer demographics and behaviour to improve future service)
• Data partitioning - data items are the useful information the system holds, including lists of consumers, targets, tracking info, broadcasts and messages sent and received. This data may be seen only by your enterprise customer, due to its confidential nature
• Managing across brands - create hierarchies of partners to maintain isolation between consumers of each brand, giving flexibility to let you manage across brands

To find out more about our AdvertWise solution please download our product sheet.