 NaviWise – Turn by Turn Navigation
The rise of GPS-enabled handsets has brought satellite navigation directly to the hands of mobile subscribers. NaviWise, from Creativity Software is a new application that delivers turn-by-turn map information straight to the handset.
With a powerful, clear user interface, NaviWise provides high-resolution graphical content to ensure a compelling user experience. NaviWise is designed to be offered by MNOs directly to their subscribers and supports full white-labelling and a variety of customisable billing interfaces.
Innovative personal navigation system for mobile subscribers
Personal Navigation Rebooted
 Creativity Software’s NaviWise solution is an innovative application offering turn-by-turn personal navigation solutions for GP-enabled mobile handsets. With unique features, such as pre-loaded on-board maps NaviWise is designed to be offered by MNOs to their subscribers, extending their value added service portfolio and generating new revenue and ARPU.
NaviWise offers a fully interactive interface, allowing easy route selection and sharing options to promote networking and a rich user experience. NaviWise offers a class-leading set of features, providing strong differentiation for MNOs.
- High resolution map display
- Intuitive user menus
- Interactive map display
- Integrated with location-based content and Point of Interest notification
- Onboard maps
NaviWise provides more detail than competitive solutions, ensuring that MNOs can claim a winning position in their marketplace and build strong differentiation.
Capitalise on growing demand for personal navigation
Provide an anchor service to boost ARPU.
NaviWise offers a solution that can be taken to any market and customised with local content and languages, enabling any MNO to capitalise on the market opportunity afforded by the growth of personal navigation systems.
The rapid growth of smart phones and GPS-enabled handsets presents a clear opportunity for converging navigation applications and mobile devices: it’s essential that MNOs do not miss out to competitive or Over-The-Top solution providers. Creativity Software provides a compelling route to enter this market with a premium solution that can be customised to suit local requirements.
NaviWise is an on-board solution, ensuring that the user experience is not disrupted by low-data rates or poor delivery of updates. Users simply download the content required and activate it when it is needed. This presents a host of packaging options. For example, MNOs can offer the service to roaming subscribers, visiting a new country. Billing can be via annual fee or monthly and weekly rental, under the control of the MNO, allowing the needs of different user groups to be met, such as permanent residents and tourists.
By offering a valuable service, MNOs can increase loyalty, ensuring that subscribers do not churn to another network or switch to another roaming partner. NaviWise can become an anchor service in the MNO network, supporting ARPU goals by stimulating uptake of additional services.
NaviWise – How it Works
Fully customisable for any network and region.
NaviWise is offered as an unbranded service, allowing MNOs to white label the application and promote their own brand. Creativity Software ensures delivery of the required map data, enabling the solution to be implemented in new markets.
NaviWise is an onboard solution. Users choose the appropriate subscription model, under the control of the MNO, and are immediately able to enjoy the benefits of a compelling turn-by-turn navigation solution. This has clear benefits over offboard navigation solutions, which may be subject to service disruption or lack of availability.
The user interface can be customised for local languages, ensuring ready market acceptance and lowering adoption barriers. MNOs can control the billing model and offer multiple subscription offers, broadening the addressable market for NaviWise.
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