News & Events

Creativity Software Appoint Trevor Burns as VP of Global Sales.

Sept 16th 2019 – London:

Creativity Software (CS) announced today that it has appointed Trevor Burns as VP of Global Sales.

Trevor joins at an exciting time for CS with the recent acquisition of Arcanum Communications Ltd and bolsters the team looking forward to the next phase of continued global company growth. Trevor brings extensive experience of commercial development in communication and cloud-based service provision gained in various global sales and commercial roles, most recently as Commercial Director Europe at Openet.

Richard Lee, CEO said: “We are very excited for Trevor to join CS, his background adds strength to our existing team and ensures we are best placed to enter the next period of company growth with some aggressive targets to meet, that involve strategic partners as well as our traditional network.”

Trevor added: “I’m very pleased to be joining the CS team, their position in the market is already impressive and with far reaching business goals in place, I look forward to helping the team meet the challenge. The recent O2 contract win provides a further Tier 1 customer endorsement of the quality of our solutions. I am particularly excited by the opportunities the Arcanum acquisition will enable us to address through location big data solutions in new value domains.

ABOUT CREATIVITY SOFTWARE

Creativity Software (CS) has been innovating and delivering mobile location technology for over 16 years and is the leading provider of high accuracy mobile location platforms for mobile network operators (MNO), law enforcement and the emergency services,

With systems installed across 5 continents, covering more than half a billion subscribers, our software platform provides high-accuracy mobile location to support Mobile Network Operators, Emergency Services, Law Enforcement and Financial Services. Operator customers include MTN, Claro, O2 and Vodafone Group.

Location Based Services (LBS) open up new markets for mobile network operators and service providers, content owners and developers, to provide the users of mobile devices with personalised services tailored to their current location. Services range from real-time contextual advertising to improved security for Mobile Money. These use cases provide Operators with the ability to monetise their network information and drive Digital experiences based on Operator service provision.

For more information please visit: www.creativitysoftware.net


Africa Com 12-14 November 2019, Cape Town,  CTICC #D76A

ACCELERATING BUSINESS TRANSFORMATION TO STRENGTHEN AFRICAN ECONOMIES

Schedule a time to meet us at the conference: http://www.creativitysoftware.net/event-meeting-request/


ISS World Latin America 2018, 29-30 October 2019, Panama City

Come and join us at the EENA Conference #25 for our latest DEMO!

Schedule a time to meet us at the conference: http://www.creativitysoftware.net/event-meeting-request/


Creativity Software Awarded Contract to deliver Location Based Services to O2

July 18th, 2019 – London: Creativity Software (CS), a leading provider of high accuracy mobile location platforms for mobile network operators (MNO), law enforcement and the emergency services, announced today that it has recently been awarded a contract to implement Location Based Services (LBS) for O2.

Creativity Software has successfully been selected in a tender to provide a Gateway Mobile Location Centre (GMLC) and Location Based Services (LBS) capability to O2.

A Gateway Mobile Location Centre (GMLC) is used to receive and process location requests, to help determine the position of a mobile device.

Chris Bowden, Commercial Director UK said: “We are delighted and proud to be selected for this project by O2 and look forward to a successful partnership for years to come.”

“It’s an exciting time at Creativity. We continue to work with premier Tier 1 networks, evolve our solutions and expand internationally.” Chris Bowden added.

 


EENA Conference 2019, 10th – 12th April, Dubrovnik, Croatia – Stand # 5

Come and join us at the EENA Conference 2019 between 10th – 12th April 2019 in Dubrovnik, Croatia on Stand #5

Schedule a time to meet us at the conference: http://www.creativitysoftware.net/event-meeting-request/


Security & Policing 2019, 5th – 7th March, Farnborough UK – Stand # D18

Come and join us at Security and Policing – Home Office Event 2019 between 5th – 7th March 2018 in Farnborough UK on Stand #D18

Schedule a time to meet us at the conference: http://www.creativitysoftware.net/event-meeting-request/


ISS World Middle East 2019, 11-13 March 2019, Dubai

Come and join us at ISS World Middle East in Dubai.

Schedule a time to meet us at the exhibition: http://www.creativitysoftware.net/event-meeting-request/


ISS World Latin America 2018, 8-10 October 2018, Panama City, Panama

Come and join us at ISS World Latin America in Panama City, Panama.

Schedule a time to meet us at the exhibition: http://www.creativitysoftware.net/event-meeting-request/


Security & Policing 2018, 6th – 8th March, Farnborough UK – Stand # D9

Come and join us at Security and Policing – Home Office Event 2018 between 6th – 8th March 2018 in Farnborough UK on Stand #D9

Schedule a time to meet us at the conference: http://www.creativitysoftware.net/event-meeting-request/


Mobile World Congress 2018, 26th February – 1st March 2018, Barcelona – Stand # 7M34

Come and join us at Mobile World Congress between 26th February – 1st March 2018 in Barcelona. CS is exhibiting on Stand #7M34

Schedule a time to meet us at the conference: http://www.creativitysoftware.net/event-meeting-request/


ISS World Asia 2017, 5-7 December 2017, Kuala Lumpur, MY

Come and join us at ISS World Asia 2017, 5-7 December in Kuala Lumpur, MY.

Schedule a time to meet us at the conference: http://www.creativitysoftware.net/event-meeting-request/


ISS World Latin America 2017, 9-11 October 2017, Mexico City, Mexico

Come and join us at ISS World Latin America in Mexico City, Mexico, located at Stand # 203.

Schedule a time to meet us at the conference: http://www.creativitysoftware.net/event-meeting-request/


ISS World Middle East, 13-15 March 2017, Dubai UAE

Come and join us at ISS World Middle East in Dubai UAE, located at T10.

Schedule a time to meet us at the conference: http://www.creativitysoftware.net/event-meeting-request/


EENA Conference 2017, 5-7 April 2017, Budapest Hungary

Come and join us at stand # 13 to talk about 112 Emergency Services and Advanced Mobile Location (AML).

Schedule a time to meet us at the conference: http://www.creativitysoftware.net/event-meeting-request/


Advanced Mobile Location (AML) now available on Google Android phones

Tuesday 2nd August 2016 10:00

Google announced recently that it is now providing Advanced Mobile Location (AML) on all Android phones, from its Gingerbread OS onwards.

AML sends a caller’s location when they make a call to the emergency services. This Google update means that all Android phones can send location information to an emergency services endpoint, using SMS or HTTPS. The Android device uses its own location services – including GPS and Wi-Fi – to establish its location before sending this information.

AML improves the accuracy of mobile location significantly, compared to using Cell-ID, and can be used to help the emergency services respond quickly and more efficiently than before.


EENA workshop on Advanced Mobile Location (AML)

Thursday 9th June 2016 10:04

Advanced Mobile Location, or AML, is a new way of improving mobile location accuracy when making an emergency call. During the call, AML data would send the caller’s location to the emergency services.

EENA, the European Emergency Number Association is running an AML Workshop in Brussels, Belgium on 20th June 2016. The workshop is to help foster the deployment of AML to improve location accuracy from mobile devices.

To attend and find out more information about the event please visit: http://www.eena.org/events/eena-workshop-on-aml


Why banks should use location to reduce fraud

Tuesday 15th March 2016 10:00

Banks already use a variety of technology and solutions to reduce and mitigate against fraudulent card transactions. Any reductions in fraud can reduce costs and increase profitability for banks.

CS can provide Intelligent Location solutions for banks to enable them to use the cardholders’ mobile location. Using the current location of the card holder can improve transaction decision-making, mitigate fraud and reduce costs.

Location is a key variable that banks and financial services should use to improve their fraud detection and also to eliminate “false-positives” – where a genuine transaction is falsely rejected. For more information on our banking solutions visit: http://www.creativitysoftware.net/industries/banking/


Creativity Software Ltd is selected to advise the EU on the use of location data

Friday 29 January 2016 16:31

Creativity Software Ltd is selected to advise the EU on the use of location data in improving the capabilities of emergency services in Europe.

HELP 112 is the pilot project on the design, implementation and execution of the transfer of GNSS data during a 112 call to a PSAP. Project partners will look at available technologies and future opportunities, test and assess them, as well as define requirements and recommendations for technologies enhancing caller location information at the European level in a cost effective manner. This project will also use the European GNSS solutions (Galileo, EGNOS).


Tuesday 15 December 2015 17:22

Creativity Software Ltd is selected to provide a high accuracy platform to deliver the location of callers to the emergency services number in Brazil.  This technology innovation will be in place in time to support 2016 Rio Olympics, providing an essential layer of cover required by national regulatory requirements.


Friday 04 December 2015 10:05

Creativity Software Ltd completes a full commercial trial of the latest version of its fraud detection and prevention service with a leading European Bank.  87% of all transactions located worldwide, in real-time, with an average processing speed of 508 milliseconds per location. This has enabled an increase in fraud detection of 366%, whilst at the same time lowering the false positive incidence by 275%.


Friday 13 November, 2015 15:12

Creativity Software Ltd is awarded an EU pilot project on the design, implementation and execution of the transfer of GNSS data during an E112 call to the PSAP.  Working in conjunction with Telespazio France, and BT PLC, CS will be responsible for providing a blueprint for the technology underpinning accurate emergency call determination for the next decade in Europe.


CS Awarded 911 High Accuracy Contract

Monday, 30 March 2015 09:14

Creativity Software Ltd is proud to announce that it has been awarded a contract to provide a high accuracy solution to support emergency services in Colombia.  The project will provide up to 50 metre accuracy for the support to callers to the single emergency number, across the whole country, to satisfy the regulatory requirements laid down by the government.


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